Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... Traffic Is Important to Your Business Available Methodologies and Their Accuracy Google Analytics Features, Benefits, and Limitations Chapter 2 Chapter 3 Why Understanding Your Web Traffic Is Important to Your Business. 168448c01.indd 1 ...
... traffic on your site The kinds of decisions that web analytics can help you make The ROI of web analytics How web analytics helps you understand your web traffic Where web analytics fits into your organization Website Measurement—Why Do ...
... traffic and a 21 percent loss in sales revenue. following the identification of the problem, the client's visitor and revenue numbers were back to previous levels within four weeks. Search Engines V 90,000 5 s t i s i 45,000 April 1 ...
... traffic arriving on your website. they are capable of tracking the engagements and interactions your visitors have, such as, for example, whether they convert to a customer or lead, how they got to that point, or where they dropped out ...
Brian Clifton. 16. How. Web. Analytics. Helps. You. Understand. Your. Web. Traffic. as discussed earlier, viewing the 100-plus reports in google analytics can at first appear overwhelming—there is simply too much data to consume in one go.