Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
Results 1-5 of 90
... transactions) in our customer relationship management (crm system), so we don't need that feature in our web analytics tool.” but can your crm system tell you what marketing campaigns, search engine keywords, or referral links drove ...
... transactions. Action Ensure that email marketing is an integral part of your business strategy and is tracked within your web analytics tool. Call the IT/web team. Investigate changing your internal search engine to improve the user ...
... transaction—that is, buying something. however, not all visitors will complete a transaction on their first visit, so another useful e-commerce goal is quantifying the number of people who add an item to the shopping cart, whether they ...
... Transactions 38 All e-commerce organizations have to deal with product returns at some point, whether because of damaged ... transaction usually takes place well after the original purchase and therefore in a different reporting period ...
... transactions depending on the vendor you use, this process can be counted in various ways, as follows: • twelve funnel page views, two conversions, two transactions • ten funnel page views (ignoring step A), two conversions, two ...