Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book. 10 9 8 7 6 5 4 3 2 1 Dear Reader, Thank you for choosing Advanced Web Metrics with 168448ffirs.indd 4 2/22/12 1:46 AM.
... Vendors Why PPC Vendor Numbers Do Not Match Web Analytics Reports Data Misinterpretation : Lies , Damned Lies , and Statistics Improving the Accuracy of Web Analytics Data ... Privacy Considerations for the Web Analytics Industry Types ...
... vendors bubbled up out of academia, the IT industry, and keyboards of those trying to answer their own questions using GREP and PERL. Concurrently, a postdoctoral researcher at the University of Bristol was publishing completely ...
... vendor perspective, the separation of methodologies is not as mutually exclusive as figure 1.3 suggests. for example, hitwise, comscore, and nielsen// netratings also have onsite measurement tools, while google, yahoo!, and microsoft ...
... vendors target it departments to sell their products. hence the focus is on features, technology, complexity, and the big budgets required to utilize these. google's approach to analytics is the opposite of the industry trend (key ...
Contents
23 | |
54 | |
What Google Analytics Does Not | 70 |
Google Analytics and Privacy | 77 |
Differences between Google Analytics and Urchin | 83 |
Using the Google Analytics Interface | 89 |
Summary | 116 |
Top Standard Reports | 132 |
Assigning a Filter Order | 303 |
Creating Custom Intelligence Alerts | 311 |
Focusing on Key Performance Indicators | 359 |
KPI Examples by Job Role | 373 |
Marketer and Communication KPI Examples | 381 |
Content Creator KPI Examples | 391 |
Webmaster KPI Examples | 402 |
Using KPIs for Web 2 0 | 412 |
Social Interactions | 138 |
Goal and Funnel Reports | 144 |
Keyword Report | 151 |
Usage Report | 157 |
Part III | 163 |
ing system so that any person not just Googlers could work through the online tutorials | 182 |
Integrating with Your AdWords Data | 188 |
Integrating with Your Webmaster Tools Data | 194 |
Common Preimplementation Questions Summary | 200 |
How to Contact the Author | 201 |
Virtual Pageviews versus Event Tracking | 213 |
What to Do When a ThirdParty Gateway Does Not Allow Tracking | 220 |
Creating Custom Campaign Fields | 234 |
Tracking Flash Video and Animation as Events | 243 |
Clicks as Events | 249 |
Multiple Domain Tracking | 255 |
Controlling TimeOuts Setting Ignore Referrer Preferences | 262 |
The Importance of Defining Goals | 274 |
The Funnel Setup Process | 281 |
Choosing Advanced Segments versus Profile Filters | 288 |
462 | 434 |
AdWords Ad Content Optimization | 457 |
Assign Goal Values Method | 463 |
Tracking Offline Marketing | 470 |
Combining with Search to Track Offline Visitors | 478 |
Working with the Google Analytics Core Reporting | 509 |
Example Apps | 518 |
Voice of Customer Integration | 526 |
Mobile App Tracking with Google Analytics | 534 |
Summary | 542 |
Tools to Help Audit Your GATC Deployment | 552 |
92 | 561 |
522 | 562 |
431 | 564 |
98 | 567 |
327 | 570 |
449 | 571 |
542 | 573 |