Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... visitor's onsite journey, its drivers, and your website's performance. these are directly related to your website's ... data to complement their onsite tools—see, for example, google insights (www.google.com/insights/search/). Offsite metrics ...
... visitor data available to you as clear, actionable information. simply put, Kpis represent the key factors, specific to your organization, that measure success. google analytics gives you the data from which Kpis are built and in some ...
... data to consume in one go. of course, all of this data is relevant, but some of it will be more relevant to you, depending on your business model. therefore, once you have visitor data coming in and populating your reports, you will ...
... visitor data is collected The relative advantages of page tags and logfiles The role of cookies in web analytics The accuracy limitations of web traffic information How to think about web analytics in relation to user privacy concerns ...
Brian Clifton. Page. Tags. and. Logfiles. Page tags collect data via the visitor's web browser and send information to remote data-collection servers. the analytics user views reports from the remote server (see Figure 2.1). this ...