Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
Results 1-5 of 53
... web development and search engine optimization (SEO) background, he has ... web analytics for Google Europe, Middle East, and Africa, he defined the strategy for ... server to the academic community, thereby sowing the first seeds of the ...
Brian Clifton. Foreword. In 1990, the first web server hosted the first website at http://info .cern.ch. Tim Berners-Lee, a physicist at the European Organization for Nuclear Research, thought it might be a good idea. Turns out he was ...
... web measurement is shown in figure 1.2. in this case, a measurement tool was able to quickly identify problems following the launch of a new site redesign. essentially, server redirects were incorrectly assigned in the new site ...
... Web site/server (visitor data, server data) Figure 1.3 Onsite versus offsite web analytics 8 the differences in methodology between offsite and onsite web measurement tools are significant, and this leads to very different results. even ...
... server logfiles. Google Analytics uses a page tag technique. 2 In Chapter 2, you will learn: How web visitor data is collected The relative advantages of page tags and logfiles The role of cookies in web analytics The accuracy limitations ...