Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
... cookies or using the new Google Analytics xxiv export API. Appendix A, “Regular Expression overview,” gives you an introduction to understanding regular expressions. Appendix B, “Useful Tools,” describes some useful tools for helping ...
... cookies in web analytics The accuracy limitations of web traffic information How to think about web analytics in relation to user privacy concerns Page Tags and Logfiles Page tags collect data via the. 168448c02.indd 23 2/22/12 1:48 AM.
... cookies. Cookies are small text files that a web server transmits to a web browser so that it can keep track of the user's activity on a specific website. the visitor's browser stores the cookie information on the local hard drive as ...
... cookie facts: • cookies are small text files (no larger than 4 Kb), stored locally, that are associated with visited website domains. • cookie information can be viewed by users of your computer, either within the browser settings ...
... cookies. Client-Side Cached Pages 29 client-side caching means a previously visited page is stored on a visitor's computer. in this case, visiting the same page again results in that page being served locally from the visitor's computer ...