Humanism in Business

Front Cover
Heiko Spitzeck
Cambridge University Press, Feb 26, 2009 - Business & Economics - 438 pages
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What is the purpose of our economic system? What would a more life-serving economy look like? There are many books about business and society, yet very few of them question the primacy of GDP growth, profit maximization and individual utility maximization. Even developments with a humanistic touch like stakeholder participation, corporate social responsibility or corporate philanthropy serve the same goal: to foster long-term growth and profitability. Humanism in Business questions these assumptions and investigates the possibility of creating a human-centered, value-oriented society based on humanistic principles. An international team of academics and practitioners present philosophical, spiritual, economic, psychological and organizational arguments that show how humanism can be used to understand, and possibly transform, business at three different levels: the systems level, the organizational level and the individual level. This groundbreaking book will be of interest to academics, practitioners and policymakers concerned with business ethics and the relationship between business and society.
 

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Contents

Philosophichistorical grounding of humanism
8
Philosophical grounds of humanism in economics
15
The humanist tradition
26
balancing particularity
52
from business ethics
68
The global economy from a moral point of view
84
The implications of humanism for business studies
101
Current trends in humanism and business
123
crucial organizational cultures
260
embodying
278
Corporate sustainability as an indicator for more
299
corporations as ambassadors for
309
Ethical codes at work
331
The daunting challenges of globalization and the power
341
promoting
358
Quiet leadership a way to sustainable positive change
375

economic
143
individual freedom as
156
On corporate responsibility for human rights
175
merging social and financial
204
What the young generation
218
a blueprint for humane
248
social entrepreneurships
388
Social business entrepreneurs are the solution
402
Concluding observations
413
Index
428
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About the author (2009)

Wolfgang Amann is Executive Director of the MBA programme at the University of St Gallen, Switzerland.

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