a

ONDERFULLY
beautiful is
Sonora's tone.
For expression,

truth and loveliness it is matchless and it will explain to you why Sonora won highest score for tonal quality at the Panama-Pacific Exposition.

(Continued from page 30) skilled labor, can be had at a very much less figure than we can get it in this country. The very natural result has been to find foreign goods offered in our markets at a cheaper price than we can make them ourselves right here at home.

Now the easiest way to meet this problem, was the very best way. That is what our manufacturers did. The only chance to compete successfully with the cheaper foreign product was to make a better one than the one imported. So that is one of the reasons why real value has become the American standard.. Price has been the second consideration. Very naturally when this combination exists, an American toy may perhaps cost a trifle more than a German or a Japanese toy, but when mother or father buys one for a Christmas gift, you may be certain you are getting the very best one possible of its kind.

The war is over. Trade with Germany has once again been opened. ha

but ourselves to blame should this country lose its place in the toy producing field. Remember well that the foreign toy maker will use all his skill, all his cunning to control again the American market. Every scheme possible will be brought into use to give him the chance to put his toys under the Christmas tree for our American boys and girls just as soon as we fail our own manufacturers.

There are about nine million boys and girls between the ages of ten and fourteen in this country. It is during these early years that they gain lasting impressions. They are quicker to grasp ideas which they never forget than at any other time in their lives. It's then that young brains can be made great healthy reservoirs of patriotism. Let the parents explain why their children play now with American toys, let the parents read to them, or let the children read for themselves the reason why that great wonderful toyland of our young dreams is no longer in Germany but instead right here in our own loved America. Let parents make it their duty to tell them of these things, and the result will be that before long the American toy, the American standard of perfection, will be soundly established forever in these splendid young patriots growing up, soon enough to be parents themselves.

(Family Toy Talk No. 2 will appear in the November issue. We want mother, father, son and daughter to read them.)

CLEAR AS A SELL

is for those who want the best

In appearance Sonora is won. derfully handsome. The period models are reproductions of gems of furniture - masters. Upright styles have magnificent "bulge" design lines which are characteristic of the finest furniture and are obtainable only in the Sonora.

Playing ALL MAKES of disc records perfectly without extra attachments, and having many im- . portant features of construction, the Sonora is the phonograph invariably selected when heard in comparison.

Prices $50 to $1000 Write now for General Catalog 38 or Period Catalog 38X, which

will be sent free on request
Sonora Phonograph Sales

Company, Inc. GEORGE E. BRIGHTSON, PRESIDENT 279 Broadway, New York City

Toronto: Ryrie Building Sonora is licensed and operates under BASIC PATENTS of the

phonograph industry The Highest Class Talking

Machine in the World