Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... JavaScript Errors Halting Page Loading Page tags work well, provided that Javascript is enabled on the visitor's browser. Fortunately, only a small proportion of internet users have disabled Javascript on their browsers, as shown in ...
... Javascript or cookies, and hence only logfile tools were able to track visitors who browsed using their mobile phones. by december 2010, this had grown to 109 million users accessing the internet from a mobile device (comscore: the 2010 ...
... Javascript placed at the top of the page can interfere with Javascript page tags that have been placed lower. Most vendor page tags work independently of other Javascript and can sit comfortably alongside other vendor page tags. however ...
... Javascript errors, and visitors who simply navigate away from your landing page quickly—before the page tag collects its data. because of this, web analytics tools tend to slightly underreport visits from PPc networks. PPC Account ...
... Javascript code in parallel with the loading of a page, as opposed to loading in series, which is the traditional approach. this overcomes both limitations of tag placement—the issue of missing visitor activity because the page tag did ...