The Consuming Body
This is a fascinating examination of the relationship between consumption, the idea of the body and the formation of the self. In tracing these connections, The Consuming Body develops a profile of individuality in the late twentieth century - in both its bodily and mental aspects.
Pasi Falk offers a major synthesis and critical assessment of the debates surrounding the body, the self and contemporary consumer culture. He explores two fundamental issues for modern social theory - the delineation of modern consumption and the body's historically changing position in various cultural orders. In the course of his argument he examines both metaphors of consumption and investigates the issues of representation in advertising and pornography.
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The centrality of the human body becomes most evident when thematizing the
constitution of the subject, or more precisely, the formation of the self
corresponding to the culturally and historically specific Order binding, moulding
Thus we arrive at the site where both perspectives on subject constitution
intersect and where the mediation between mental and cultural representations
takes place — the common ground that cannot be detected unless the
constitution of the ...
constitution still presupposed a separate thematization of subject constitution
itself and so a philosophy of the subject. In other words, if the structuration of
subjectivity is located in the same continuum with the interventionist strategies (
First, human bodily existence is thematized both as the basis and as the 'model'
of the constitution of the subject or, more precisely, the psycho-somatic entity
called the self. And, second, modern consumption is thematized as the primary ...
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Chapter 7 Pornography and the Representation of Presence