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Understanding Attitudes and Predicting Social Behavior

Icek Ajzen, Martin Fishbein - Social Science - 1980 - 278 pages
Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.
Snippet view - About this book

Understanding Attitudes and Predicting Social Behavior

Icek Ajzen, Martin Fishbein - Social Science - 1980 - 278 pages
Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.
Snippet view - About this book




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