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Understanding Attitudes and Predicting Social Behavior

Icek Ajzen, Martin Fishbein - Social Science - 1980 - 296 pages
Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.
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Understanding Attitudes and Predicting Social Behavior

Robert L. Heilbroner, Icek Ajzen, Martin Fishbein, Lester C. Thurow - Attitude (Psychology). - 1980 - 296 pages
Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.
Snippet view - About this book




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