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Marketing Services: Competing Through Quality
Leonard L. Berry
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Business & Economics
- 1991 -
232 pages
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Marketing Services: Competing Through Quality
Leonard L. Berry
,
A. Parasuraman
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Customer services
- 1991 -
232 pages
Drawing on their current research and surveys of senior executives and scholars, the authors develop a model for understanding the interrelationship between quality and ...
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Marketing des services: Services marketing
Fondation nationale pour l'enseignement de la gestion des entreprises (France).
,
American marketing association
- 1988 -
402 pages
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Marketing Of Services
No preview available
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