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Books Books 1 - 5 of about 5 editions of Marketing Services: Competing Through Quality.

Marketing Services: Competing Through Quality

Leonard L. Berry - Business & Economics - 1991 - 212 pages
The authors develop a framework for understanding the interrelationship between quality and marketing in services.
Snippet view - About this book

Marketing Services: Competing Through Quality

Leonard L. Berry - Business & Economics - 1991 - 212 pages
The authors develop a framework for understanding the interrelationship between quality and marketing in services.
Snippet view - About this book




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