Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
Results 6-10 of 91
... traffic. the impact of that decision was dramatic. an industry that once counted its customers in the tens of thousands now exploded. in fact, so dramatic was the uptake of the service that it had to close to new subscribers for 10 ...
... traffic on your site this includes visitor and page value, traffic volumes, top referrers, time on site and depth on site to conversion rates, page stickiness, visitor latency, frequency, revenue, and geographic distribution, to name a ...
... traffic by focusing metrics on goal-driven web design, you concentrate not only your own efforts but also those of your visitors on clear calls to action. this simplifies the process of forming a hypothesis from observed visitor ...
... of cookies in web analytics The accuracy limitations of web traffic information How to think about web analytics in relation to user privacy concerns Page Tags and Logfiles Page tags collect data via the. 168448c02.indd 23 2/22/12 1:48 AM.
... traffic came from search engines. • Fifteen percent of site revenue was generated by product page x.html. • We increased subscription conversions from our email campaigns by 20 percent last week. • bounce rate decreased 10 percent for ...