Internet memes and society : social, cultural, and political contexts
Anastasia Denisova (Author)
"This book provides a solid, encompassing definition of Internet memes, exploring both the common features of memes around the globe and their particular regional traits. It identifies and explains the roles that these viral texts play in Internet communication: cultural, social and political implications; significance for self-representation and identity formation; promotion of alternative opinion or trending interpretation; and subversive and resistant power in relation to professional media, propaganda, and traditional and digital political campaigning. It also offers unique comparative case studies of Internet memes in Russia and the United States"-- Publisher's description
Print Book, English, 2020
Routledge, Taylor & Francis Group, New York, 2020
Case studies
xiii, 203 pages : illustrations ; 23 cm
9780367671174, 0367671174
1178647381
Definition and Evolution of the Concept of Memes. From biology to media studies: how the theory of memes developed
Before Memes : Tactical Media, Humour and Affective Engagement with Politics Online. Historical perspectives on the developments that paved the way to the proliferation of memes. Alternative media and tactical uses of humour
Many Uses of Memes : From Fast-Food Media to Political Mindbombs. How memes become political and spark a carnival of resistance
Globalisation and memes. Uses and roles of memes in various political and media contexts : in the West and beyond
Russian Resistance and Propaganda Through Memes in the 2010s. Russian society and the media: content of the 2010s. Memes as Tools of Propaganda, Dissent and Alternative Digital Activism in the Russian-language Twitter: results of the analysis. Meme Metamorphosis. How Memes Mutate and Change Sides while They Travel
US memes on Donald Trump and Hillary Clinton in 2017. Beyond nation borders: why and how digital publics employ memes to discuss the values of American politics