Hesham Sabry's Reviews > Marketing Management

Marketing Management by Philip Kotler
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really liked it

One of the best business book.This is still my personal reference in marketing after 11 years of being a marketer .His examples, the way of structuring the business plan and introducing the marketing concepts are extraordinary .It is a valuable asset for both MBA students and marketers .Just take your time in reading and try to disseminate knowledge with colleagues and friends .
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Reading Progress

Finished Reading
June 7, 2014 – Shelved

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