A history of popular women's magazines in the United States, 1792-1995
Throughout their history, women's mass circulation journals have played a major role in the lives of millions of American women.
xvii, 272 s.
9780313306754, 0313306753
185705983
IntroductionWomen's Magazines, 1792-1918Birth of the Big SixLeaders in the FieldEditing the Women's MagazinesMarriage of Convenience: Advertising and Women's MagazinesWhat They Were Reading: Content in Women's Magazines, 1890-1918Women's Magazines, 1919-1945Women's Magazines in the Interwar YearsTargeting ReadersCreating the Women's MagazinesAttracting AdvertisingContent in the Interwar YearsWorld War IIWomen's Magazines, 1946-1995Big Six to Seven SistersNew ContendersEpilogueCollections UsedBibliographyIndex